Posted In // Design Tips
A half-decade later, creativity is still a central concern of hiring and workplace design. Here are a few tips on how to design with creativity in mind:
Homeyness free-for-allThere’s often a tendency to control what people bring into the office, but many workplaces are embracing the benefits of personal items and dogs. By allowing employees to bring in elements of their home lives, people start to feel more comfortable. Comfort sets the stage for creative ideation.
Watch rather than askIf you really want to optimize your design, it’s best to observe your team in action rather than simply discussing what they want, explains design executive Kevin Kuske. “The problem with asking is, if people don’t know it’s an option, they’re not going to give it to you as an answer,” he says. When you observe, you can see the facts of real use, such as that “no one ever uses those four spots … but the couches are always busy.”
Interior city planningOrganize your workplace in terms of zones. That way people can gravitate toward spaces that are better built for collaboration or individual focused work.
Branding in three dimensionsThink about how you can use objects to build your brand identity and foster a more free-thinking culture. These elements can often be lighthearted, as with the 121 PEZ candy dispensers that line the wall of a communal room at eBay. Toy cars have similarly been deployed as branding objects.
Background noise as an assetPeople don’t feel comfortable expressing themselves unless there is enough background noise to mask conversation. Building energy in a room can be distracting, but it can also create privacy for one-on-one interactions.
That general din in the room is now fundamental to productivity at Facebook, where 2800 workers share a single room in the company’s Silicon Valley headquarters.