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It may be considered a given – and it certainly is by many – that you want to keep up with workplace trends. However, since no one wants to waste time chasing fads or investing in the flimsy notion of trendiness, let’s look at why the broad behavior in a market or society (trends in your environment, among competitors, etc.) can impact your business. Through that understanding, we can have a better sense why workplace trends are so important to master and leverage, using them as guidance to achieve goals and meet other business requirements.A landmark Harvard Business Review piece from 2010 looked at why trends matter to business. The highly accredited authors of the piece posited that trends shape the things that businesses and consumers want, how they feel, and what they do. Notably, it is especially important for businesses to monitor and respond to trends that are related in some way to the key demographic groups of the business.
At least at a broad level, those above capabilities of workplace trends may seem obvious. However, what is less discussed is how giving insufficient attention to trends can be detrimental. In the piece, Elie Ofek (Harvard Business School economist) and Lu Wathieu (Georgetown University business school deputy dean) note, "Ignoring trends can give rivals the opportunity to transform the industry."
3 workplace trends you cannot ignore
What key trends are “must-know” or “must-address”? Here are three critical ones:
1.) Focus on employee experience – Companies have grown used to the notion that they must invest in the digital user’s experience. Now, 5 out of 6 HR leaders (83%) say that employee experience is critical to the company’s growth too. Workplace trends must direct behavior. In this case, the result is more of a focus on wellness, benefits, and talent development, explained Tom Gimbel in Entrepreneur.
2.) Talent leak – Talent flight is occurring at a gushing rate. Incredibly, an MIT Sloan report found that more than half of employees were “flight risks” – they would leave in under three years if digital development did not improve. In that sense, investing digitally can strengthen your company internally.
3.) Recognition for retention – How do you keep your employees from running to other companies? It is not just about digital development. To improve experience and to keep up a sense of connection internally, you want your staff to be engaged. Recognize their efforts. Only one-third of employee respondents to a recent Gallup poll said that they had received any recognition during their previous work week.
Aligning your space with workplace trends
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